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“Este libro fue concebido como un libro guía, imprescindible para quienes deseen emprender en nuestro país y en el mundo. Es un compendio de experiencias y anécdotas vividas por el autor durante sus años de carrera como director general, empresario y académico de prestigiosas instituciones. No es un libro demasiado técnico ni con palabras complicadas. Está pensado para ser leído fácilmente y el lector se pueda sentir representado en las anécdotas que en él se cuentan.”
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